We innovate with companies at the beginning of the product life cycle through user research, market analysis, and product prototyping.
About Us.
At Conve, we collaborate with companies to explore and develop new products. Our approach begins with a thorough understanding of your target customers, including their preferences, lifestyles, and aspirations. We use AI tools to speed up customer research synthesis while maintaining quality results. We then conduct market analysis to identify how to position your new offering effectively. Finally, we bring your product to life, guiding you through the journey from concept to prototype.
Services.
Understand Customer Needs
We start by figuring out what your customer really wants. This includes knowing who the target customer is, what they're into, and how a new offering would fit into their life. We also dig deep into what makes a product great – its features, how it works, and the feeling it brings.
Find Your Space
We analyze the existing market to discover the ideal space for your new offering. This involves a deep dive into the competitive landscape, identifying gaps, and strategically positioning your product. This also includes working with your team to assess the technical feasibility.
Make it Happen
After understanding customer needs and finding your space, we bring the concept to life. We go beyond the idea and guide you through prototyping, gathering valuable customer insights along the way.
Our Approach.
-
Align on objectives of research study -what are you seeking to understand about customers?
-
Draft research methodology to meet objectives. Often the methodology includes visual stimulus to share with participants.
-
Identify target participants, create a screener survey based on target behaviors and demographics, and recruit participants using existing customer base and/or outside tools.
-
This often starts with 1:1 in-depth research to understand behaviors and needs in a space prior to moving on to other methods (e.g., surveys) to get larger scale responses.
-
Take transcripts from interviews and tag each statement from participants using AI tools to quantify the qualitative information. Roll up all of the information to form insights around what customers want and need related to our research objectives. Share findings with the team through a collaborative method that inspires action.
-
Zoom in on ideas to prototype from the first round of research and create mock-ups to share with customers to gain feedback.
-
Understand what’s currently available in the space and what differentiates your new offering.
-
Continue to refine ideas through customer research, team feedback, and market analysis. This leads to a viable solution complete with an understanding of key features that is ready to be built.
Team.
Founder | Product Researcher and Strategist
Kinsey Hart has deep experience in customer research and business strategy and a passion for building products that customers want and need. In her latest work, she used design research to identify viable opportunities to expand Ingenio’s total addressable market from $2B to $20B. She has also founded a DTC custom jewelry business at Alva, built out a new marketplace business at Upwork, and partnered with clients on strategic projects at Deloitte Consulting.
She received her MBA and Master’s in Design Innovation from The Kellogg School of Management at Northwestern University. In her free time, Kinsey enjoys playing tennis, running, and finding the best almond croissants in San Francisco.
